Does quality of alternatives matter for internet banking?

  • Authors:
  • Weihua Shi;Cheng-Few Lee

  • Affiliations:
  • College of Business, University of Southern Mississippi Gulf Coast, 730 E. Beach Blvd, Long Beach, MS 39560, USA.;Rutgers Business School, Rutgers University, Rockafeller Road, Piscataway, New Jersey 08854, USA

  • Venue:
  • International Journal of Electronic Finance
  • Year:
  • 2008

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Abstract

This study aims to examine how the quality of service alternatives influences Internet Banking (IB)customers' behaviours. Although the newly developed IB is a fast-growing channel, the traditional brick-and mortar face-to-face banking services are still pervasive. Therefore, it is important to understand how the quality of alternatives (traditional banking services) influences customers' behaviours. In the present study, we proposed that quality of alternatives dampens the perception of service quality, value, satisfaction and ultimately customer's intention of using IB. The model was tested using survey data from 156 individuals who were using IB. The results indicated that the quality of alternatives has both direct and indirect influences on IB customers' behaviours.