A service science perspective on the design of social media activities

  • Authors:

  • Jari Multisilta

  • Affiliations:

  • Nokia Research Center, P.O. Box 100, FI-/33721 (/Visiokatu 1)/, Tampere, Finland/ Tampere University of Technology, P.O. Box 300, FI-/28101 Pori, Finland

  • Venue:
  • International Journal of Web Engineering and Technology
  • Year:
  • 2009

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Abstract

In this article, we describe the design of social media services in terms of service science. Applications of the social media are growing rapidly, and technology provides opportunities for new types of services. There is a lack of discussion of social media applications as services. In this article, we open this discussion and define a new type of service for social media, namely share with me-type of service, and propose a method of designing these types of services. We discuss a mobile social media design framework that could be used in designing user experiences and user activities for next generation mobile social media services. The model is based on existing models; such as activity theory (AT), Mobile Web 2.0 Ecosystem (MW2E) and on the idea of considering the shared felt experience as a central design rule. We believe that studying social media using a service science framework can support the creation of future service innovations in social media.