Enhancing the shopping experience with ambient displays: a field study in a retail store

Authors:
Wolfgang Reitberger;Christoph Obermair;Bernd Ploderer;Alexander Meschtscherjakov;Manfred Tscheligi
Affiliations:
ICT&S Center, University of Salzburg, Salzburg, Austria;ICT&S Center, University of Salzburg, Salzburg, Austria;Department of Information Systems, The University of Melbourne, Carlton, Victoria, Australia;ICT&S Center, University of Salzburg, Salzburg, Austria;ICT&S Center, University of Salzburg, Salzburg, Austria
Venue:
AmI'07 Proceedings of the 2007 European conference on Ambient intelligence
Year:
2007

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Abstract

This paper discusses the prototypical implementation of an ambient display and the results of an empirical study in a retail store. It presents the context of shopping as an application area for Ambient Intelligence (AmI) technologies. The prototype consists of an ambient store map that enhances the awareness of customer activity. The results of our study indicate potentials and challenges for an improvement of the shopping experience with AmI technologies. Based on our findings we discuss challenges and future developments for applying AmI technologies to shopping environments.