The behavioural impact of a visually represented virtual assistant in a self-service checkout context

  • Authors:
  • Jeunese A. Payne;Graham I. Johnson;Andrea Szymkowiak

  • Affiliations:
  • University of Abertay, Dundee;AT & R -- NCR Labs, Dundee, Kingsway West;University of Abertay, Dundee

  • Venue:
  • BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction
  • Year:
  • 2011

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Abstract

Our research investigated whether the presence of an interface agent -- or virtual assistant (VA) -- in a self-service checkout context has behavioural effects on the transaction process during particular tasks. While many participants claimed to have not noticed a VA within the self-service interface, behaviour was still affected, i.e. fewer people made errors with the VA present than in the voice-only and control conditions. The results are explained as reflective of an unconscious observation of non-verbal cues exhibited by the VA. The results are discussed in relation to possible behavioural outcomes of VA presence.