Factors influencing Internet shopping value and customer repurchase intention

  • Authors:

  • Changsu Kim;Robert D. Galliers;Namchul Shin;Joo-Han Ryoo;Jongheon Kim

  • Affiliations:

  • School of Business, Yeungnam University, South Korea, 241-1, Dae-dong, Gyeongsan-si, Gyeongsangbuk-do 712-749, South Korea;Department of Information and Process Management, Bentley University, Adamian Academic Center 242, Waltham, MA 02452, USA;Department of Information Technology, Seidenberg School of Computer Science and Information Systems, Pace University, 163 William Street, New York, NY 10038, USA;Division of International Studies, Hanyang University, Seongdonggu, Seoul, 133-791, South Korea;School of Business, University of Bridgeport, Bridgeport, CT 06604, USA

  • Venue:
  • Electronic Commerce Research and Applications
  • Year:
  • 2012

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Abstract

This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups.