Information systems for sustainable competitive advantage
Information and Management
The information technology champion: aiding and abetting, care and feeding
Proceedings of the Twenty-First Annual Hawaii International Conference on Applications Track
Airline reservations systems: lessons from history
MIS Quarterly
A scientific methodology for MIS case studies
MIS Quarterly
Rattling SABRE—new ways to compete on information
Harvard Business Review
An examination of the trade-off between internal and external IT capabilities
The Journal of Strategic Information Systems
Limits to Value in Electronic Commerce-Related IT Investments
Journal of Management Information Systems
An Empirical Investigation of Third-Party Seller Rating Systems in E-Commerce: The Case of buySAFE
Journal of Management Information Systems
Journal of Management Information Systems
Business Network-Based Value Creation in Electronic Commerce
International Journal of Electronic Commerce
The Power of Patterns and Pattern Recognition When Developing Information-Based Strategy
Journal of Management Information Systems
International Journal of Information Management: The Journal for Information Professionals
IT/IS implementation risks and their impact on firm performance
International Journal of Information Management: The Journal for Information Professionals
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Over the past ten years, Rosenbluth Travel has grown from a regional travel agency with $40 million in annual sales to one of the five largest travel agencies in the United States, with sales of $1.3 billion. Their strategy was based on exploiting the structural changes initiated by airline deregulation in 1978, including growth of the corporate travel market and increasing economies of scale leading to consolidation. Information technology (IT) was a fundamental part of this strategy. The case sheds light on several theories on gaining competitive advantage through IT; these theories feature technology leadership, leveraging critical resources, the role of IT infrastructure, and switching costs. While these theories contribute to an explanation of Rosenbluth's success, a critical factor appears to be the vision to see an opportunity and the ability to hustle to exploit it.