Airline reservations systems: lessons from history
MIS Quarterly
Sustaining IT advantage: the role of structural differences
MIS Quarterly - Special issue on the strategic use of information systems
A strategic analysis of electronic marketplaces
MIS Quarterly - Special issue on the strategic use of information systems
Electronic markets and electronic hierarchies
Communications of the ACM
Information Technology and Management
HICSS '98 Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences-Volume 6 - Volume 6
Optimal Timing for Software Functionality Additions by Internet Portals
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Information Exploitation and Interorganizational Systems Ownership
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
HICSS '08 Proceedings of the Proceedings of the 41st Annual Hawaii International Conference on System Sciences
Electronic Commerce Research and Applications
The Journal of Strategic Information Systems
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
The defensive use of IT in a newly vulnerable market: The New York Stock Exchange, 1980-2007
The Journal of Strategic Information Systems
An Interdisciplinary Perspective on IT Services Management and Service Science
Journal of Management Information Systems
Business Network-Based Value Creation in Electronic Commerce
International Journal of Electronic Commerce
The Power of Patterns and Pattern Recognition When Developing Information-Based Strategy
Journal of Management Information Systems
Journal of Management Information Systems
Proceedings of the 13th International Conference on Electronic Commerce
Co-opetition Between Differentiated Platforms in Two-Sided Markets
Journal of Management Information Systems
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Information technology (IT) advances often create turmoil and disturb existing industry structures. In the travel industry, electronic distribution has existed for decades via the global distribution systems (GDSs), reservation systems that were introduced in the early 1980s on mainframe platforms. Yet with the Internet, new digital intermediaries have threatened the viability of these legacy GDSs. We examine this transformation of e-travel distribution to test the theory of newly vulnerable markets, which predicts how markets become vulnerable to fundamental changes triggered by IT. The tenets of newly vulnerable markets theory are supported. The GDS market became newly easy to enter due to a decrease in barriers to entry caused by the Internet and other technologies, attractive to attack due to their out-of-date and inefficient pricing mechanisms, which made opportunistic pickoff possible across customer profitability gradients, and difficult to defend due to their lack of vision and strategic inflexibility. We use our findings to expand the application of this theory to newly vulnerable e-markets, in general.