Momentum: getting and staying on topic during a brainstorm

Authors:
Patti Bao;Elizabeth Gerber;Darren Gergle;David Hoffman
Affiliations:
Northwestern University, Evanston, IL, USA;Northwestern University, Evanston, IL, USA;Northwestern University, Evanston, IL, USA;Northwestern University, Evanston, IL, USA
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2010

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Abstract

Despite the prevalent use of group brainstorming for problem solving and decision-making within organizations, brainstorming sessions often lack focus and fail to produce quality ideas. We describe Momentum, a tool that elicits topic-oriented responses prior to a group brainstorm. In an exploratory study, we found qualitative differences in task focus, quality and rate of ideation, and efficiency of storytelling between users and non-users of the tool.