Using e-CRM for a unified view of the customer

  • Authors:
  • Shan L. Pan;Jae-Nam Lee

  • Affiliations:
  • National University of Singapore;City University of Hong Kong

  • Venue:
  • Communications of the ACM - Digital rights management
  • Year:
  • 2003

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Abstract

Applying detailed knowledge of the customer to a larger business domain.