Market reactions to E-business outsourcing announcements: an event study

  • Authors:
  • Manish Agrawal;Rajiv Kishore;H. Raghav Rao

  • Affiliations:
  • Department of Information Systems and Decision Sciences, University of S. Florida, Tampa, FL;Department of Management Science and Systems, State University of New York at Buffalo, Buffalo, NY;Department of Management Science and Systems, State University of New York at Buffalo, Buffalo, NY

  • Venue:
  • Information and Management
  • Year:
  • 2006

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Abstract

Stock markets have reacted favorably to firms who announced their implementation of E-business projects for commercial exploitation. Those that outsourced E-business projects in order to achieve swift execution also achieved abnormal positive returns. Contrary to expectations, outsourcing E-business projects with high task complexity also led to positive results. We analyzed the process and found that these three factors explained more than 20% of the variance in abnormal returns. The results were obtained from an event study of 96 E-business-related announcements, including those made by firms in the S&P500 index during 1999-2002. This paper contains information that should therefore help firms identify E-business projects for outsourcing.