The Impact of Individualism-Collectivism, Social Presence, and Group Diversity on Group Decision Making Under Majority Influence

Authors:
Dongsong Zhang;Paul Lowry;Lina Zhou;Xiaolan Fu
Affiliations:
Department of Information Systems, University of Maryland, Baltimore County;Marriott School, Brigham Young University;University of Maryland, Baltimore County;Institute of Psychology, Chinese Academy of Sciences, Beijing, China
Venue:
Journal of Management Information Systems
Year:
2007

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Abstract

Majority influence is the attempt by a majority of group members to impose their common position on group dissenters during group decision making. Because of globalization, the use of cross-cultural teams in group tasks is becoming increasingly common. The objective of this study was to investigate how national culture, social presence, and group diversity may affect majority influence in a group decision-making context. A total of 183 groups participated in a large-scale empirical experiment at multiple sites. The results show that the national culture of group minorities has a significant impact on majority influence and that the use of computer-mediated communication can reduce majority influence. The findings have both theoretical and practical implications for improving the outcome and the effectiveness of group decision making in cross-cultural environments.