Successful implementation of collaborative product commerce: An organizational fit perspective

  • Authors:
  • Shin-Yuan Hung;She-I Chang;David C. Yen;Tsan-Ching Kang;Chien-Pang Kuo

  • Affiliations:
  • Department of Information Management, National Chung Cheng University, Chia-Yi 62117, Taiwan;Department of Accounting and Information Technology, National Chung Cheng University, Chia-Yi 62117, Taiwan;Department of DSC & MIS, Miami University, Oxford, OH 45056, United States;Department of Information Management, National Chung Cheng University, Chia-Yi 62117, Taiwan;Department of Information Management, National Chung Cheng University, Chia-Yi 62117, Taiwan

  • Venue:
  • Decision Support Systems
  • Year:
  • 2011

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Abstract

When confronted with competitive strategies in a rapidly changing globalized environment, enterprises gradually shift from fighting their battles individually to engaging in more collaborative competition. However, for this particular period shift to the cooperative partnership paradigm, only a few empirical studies exist on implementing a practical strategy for collaborative commerce, such as collaborative product commerce (CPC). This research explores the implementation of the CPC system by Taiwanese enterprises from the perspective of organizational fit - the core spirit of CPC - and discusses its relationship with ''implementation success,'' ''implementation satisfaction,'' ''inter-organizational trust,'' and ''organizational interdependence.'' Findings indicate that successful implementation of CPC should consider the fit between the CPC system and the facilitative processes of the corporation. Additionally, inter-organizational trust and interdependence should be considered because these also affect CPC system implementation.