Oscillating between extremes: a framework for mapping differing views on User eXperience

  • Authors:
  • Lutz Gegner;Mikael Runonen;Turkka Keinonen

  • Affiliations:
  • Aalto University, Aalto, Finland;Aalto University, Aalto, Finland;Aalto University, Aalto, Finland

  • Venue:
  • DPPI '11 Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces
  • Year:
  • 2011

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Abstract

As User eXperience (UX) has grown to be a very popular term widely used by practitioners and academics alike in the field of human-computer interaction (HCI), it has also diverged in definition and purpose. Currently, there are only a few publications that consider UX in the context of product development in larger organizations. This paper illustrates this issue with the help of a literature review and a case study conducted in a multinational ICT company. The purpose of this study was to investigate the understanding of UX across different units within the organization and the different meanings associated with the concept. The case study consisted of interviews across the organization and had a split agenda between finding out the organization of UX work and also the meaning of UX for the employees. Based on the interviews and literature, a framework is presented for organizing UX work in a product development environment. The framework suggests an inter-organizational approach that takes into consideration not only product development as such, but also other functions of the company, including brand strategy.