Quantifying the effect of user interface design features on cyberstore traffic and sales

  • Authors:
  • Gerald L. Lohse;Peter Spiller

  • Affiliations:
  • The Wharton School of the University of Pennsylvania, 1319 Steinberg Hall-Dietrich Hall, Philadelphia, Pennsylvania;McKinsey & Company, Inc., Koenigsallee 60C, 40027 Duesseldorf, Germany

  • Venue:
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
  • Year:
  • 1998

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Abstract