An empirical study of success factors on business-to-business e-marketplaces from buyers' and sellers' perspectives

  • Authors:
  • Munkhbat Luvsanbyamba;In Keun Chung

  • Affiliations:
  • IT Coordinator, MCS Asia Pacific Breweries LLC, Alexandra Point, Singapore;Hankuk University of Foreign Studies, Dongdaemun-gu, Seoul, Korea

  • Venue:
  • Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human
  • Year:
  • 2009

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Abstract

This study tried to go a step further from the existing research framework, which is a TOE (technological, organizational and environmental perspectives) based model for technological innovation. The revised model is TOIM (technological, organizational, inter-organizational and marketplace perspectives). Additional variables such as trust (inter-organizational perspective), aggregation and service quality (marketplace perspective) were successfully tested for buyers and sellers in e-marketplaces. As the hypotheses for the new factors were supported, this research significantly contributed to further this line of research for the academics and has practical values for the participants in e-marketplaces.