The impact of information systems on organizations and markets
Communications of the ACM
A strategic analysis of electronic marketplaces
MIS Quarterly - Special issue on the strategic use of information systems
Electronic markets and electronic hierarchies
Communications of the ACM
Global disaggregation of information-intensive services
Management Science
Do electronic marketplaces lower the price of goods?
Communications of the ACM
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Journal of Management Information Systems - Special section: Strategic and competitive information systems
Information exchange in electronic markets: implications for market structures
International Journal of Electronic Commerce - Special issue: Electronic commerce and market transformation
E-commerce and the information market
Communications of the ACM
Lines of advance in global information technology management: American/West European approach
Advanced topics in global information management
Electronic Commerce Research
Intelligent infomediary for web financial information
Decision Support Systems
Risk profile and consumer shopping behavior in electronic and traditional channels
Decision Support Systems
Understanding Determinants of Online Consumer Satisfaction: A Decision Process Perspective
Journal of Management Information Systems
International Journal of Electronic Commerce
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Electronic Commerce and Organizational Innovation: Aspects and Opportunities
International Journal of Electronic Commerce
Journal of Management Information Systems
Multi-Criteria Markets: An Exploratory Study of Market Process Design
Electronic Markets
Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human
A review of research on e-marketplaces 1997-2008
Decision Support Systems
Upstream supply chain benefits from e-markets in the UK higher education sector
International Journal of Business Information Systems
Proceedings of the 49th SIGMIS annual conference on Computer personnel research
An empirical investigation of net-enabled business value
MIS Quarterly
Information Systems and e-Business Management
How organizing visions influence the adoption and use of reverse auctions
Electronic Commerce Research
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The infusion of powerful information networks into business environments is beginning to have a profound impact on the nature of governance between buyers and sellers in the marketplace. Most articles in this area emphasize the benefits to the consumer side of the equation due to reduced coordination, search, and transactional costs. This article presents a broader view of information and markets by elucidating innovative ways that sellers can survive in intensely competitive markets. The article is framed in terms of six myths and counter myths of information technology and effective markets. The myths provide a conventional view of how increased customization and outsourcing, open architectures, a larger customer base, and low price guarantees will benefit the buyer. The counter myths illustrate that it is altogether feasible for IT to enable supplier strategies that extract consumer surplus. For instance, suppliers could use IT to price discriminate by tailoring product offerings and charging buyers as much as they are willing to pay. They could also segment markets making comparative shopping difficult, thus avoiding the competitive equilibrium. Also, suppliers could focus on the creation of networks that lock in customers or follow aggressive pricing strategies that deter price competition. Both the myths and counter myths are presented and examined in a polemical format using simple, fundamental economic arguments. We hope to provide provocative new avenues for discourse in this area by recognizing the complexity of interactions between buyers and suppliers in a highly networked environment