Group norms, media preferences, and group meeting success: A longitudinal study

  • Authors:

  • Zixiu Guo;Felix B. Tan;Tim Turner;Huizhong Xu

  • Affiliations:

  • School of Information Systems, Technology and Management, The University of New South Wales, Sydney, 2052 NSW, Australia;School of Computer and Information Sciences, Auckland University of Technology, Private Bag 92006, Auckland 1020, New Zealand;School of Information Technology and Electrical Engineering, Australian Defence Force Academy, The University of New South Wales, Northcott Drive, Canberra, ACT 2600, Australia;School of Management, Fudan University, No. 670, Guoshun Road, Shanghai 200433, China

  • Venue:
  • Computers in Human Behavior
  • Year:
  • 2010

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Abstract

Group norms are known to have an effect on group meeting success. But to what extent do these norms affect choice of media for communication of group members, and what role does this effect play, if any, in group meeting success? This paper empirically examines these questions. It takes a novel approach in considering these questions longitudinally to investigate the importance of the formation and affect of norms over time. The study presented here showed that group norms do influence group member media preference and that, over time, these effects grow stronger. Furthermore, a strong positive association between the similarity of group media preferences and group meeting success is revealed. The paper concludes with a discussion of the importance and implications of understanding the effect of group norms on technology use and meeting success.