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Player enjoyment is perhaps the most important issue in successful game design, but so far it has not been addressed in the area of pervasive games. Departing from the general gameflow model, this article presents an initial outline for a new model of pervasive player enjoyment, that is, the pervasive gameflow model, which is described and discussed in terms of additions and elaborations to the general gameflow model. It is intended to serve as a departure point for further empirical studies on player enjoyment in pervasive games.