An exploratory study of the selection of communication media: The relationship between flow and communication outcomes

Authors:
Kuanchin Chen;David C. Yen;Shin-Yuan Hung;Albert H. Huang
Affiliations:
Department of Business Information Systems, Western Michigan University, Kalamazoo, MI 49008, United States;Department of DSC and MIS, Miami University, Oxford, Ohio 45056, United States;Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan;Eberhardt School of Business, University of the Pacific, Stockton, CA 95211, United States
Venue:
Decision Support Systems
Year:
2008

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Abstract

This study examined how two communication media (e-mail and instant messaging) affected communication outcomes; and, more specifically, how these two media influenced the relationship between flow experience and communication outcomes. An experiment was conducted on a college campus using 94 student subjects. Communication outcomes were collected using a questionnaire. Data were analyzed using MANCOVA (multivariate analysis of covariance) and discriminant analysis. Playfulness was used as a covariate. The analysis showed that the e-mail group appeared to have higher communication quality and effectiveness. A significant relationship was found to exist between flow and communication outcomes when the communication medium was e-mail; but no significant relationship was found to exist when the communication medium was instant messaging. Playfulness, a covariate, affected the relationship between the media type and communication outcomes.