E-service: a new paradigm for business in the electronic environment

Authors:
Roland T. Rust;P.K. Kannan
Affiliations:
University of Maryland, College Park, MD;University of Maryland, College Park, MD
Venue:
Communications of the ACM - E-services: a cornucopia of digital offerings ushers in the next Net-based evolution
Year:
2003

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Abstract

Firms must take full advantage of Net-based e-service opportunities, particularly in the transition of products to services, to garner long-term customer relationships and loyalty.