Gazetracker: software designed to facilitate eye movement analysis
ETRA '00 Proceedings of the 2000 symposium on Eye tracking research & applications
CUU '00 Proceedings on the 2000 conference on Universal Usability
First impressions: emotional and cognitive factors underlying judgments of trust e-commerce
Proceedings of the 3rd ACM conference on Electronic Commerce
Eye tracking in web search tasks: design implications
ETRA '02 Proceedings of the 2002 symposium on Eye tracking research & applications
Consumer trust in an Internet store
Information Technology and Management
Interpreting Dimensions of Consumer Trust in E-Commerce
Information Technology and Management
Eye-Catcher of Blind Spot? The Effect of Photographs of Faces on eCommerce Sites
I3E '02 Proceedings of the IFIP Conference on Towards The Knowledge Society: E-Commerce, E-Business, E-Government
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
An empirical study of the effects of interactivity on web user attitude
International Journal of Human-Computer Studies
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
The development of initial trust in an online company by new customers
Information and Management
Understanding consumer trust in Internet shopping: A multidisciplinary approach
Journal of the American Society for Information Science and Technology
Understanding web home page perception
European Journal of Information Systems
User involvement and user satisfaction with information-seeking activity
European Journal of Information Systems - Special section: PACIS 2004
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
A balanced thinking-feelings model of information systems continuance
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies
Journal of Management Information Systems
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
International Journal of Electronic Commerce
Persuasion in Recommender Systems
International Journal of Electronic Commerce
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
The interplay of beauty, goodness, and usability in interactive products
Human-Computer Interaction
Journal of Management Information Systems
International Journal of Electronic Commerce
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
Understanding web browsing behaviors through Weibull analysis of dwell time
Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
Validating instruments in MIS research
MIS Quarterly
User acceptance of hedonic information systems
MIS Quarterly
Towards an understanding of the behavioural intention to use a web site
International Journal of Information Management: The Journal for Information Professionals
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It is generally recognized that online shopping has both utilitarian as well as hedonic components. The primary focus of this investigation is to examine task framing (either utilitarian or hedonic) and length of viewing time (unlimited or 5s) as conditions that influence user website perceptions and viewing behavior. Whether a task is framed as either hedonic or utilitarian received limited support. However, viewing time does make a difference and unconstrained viewing versus 5s of viewing time results in higher levels of perceived involvement, enjoyment, trust, and effectiveness. In addition, eye-tracking results indicate that users tend to focus more on hedonic zones versus utilitarian zones (i.e. exhibit higher number of fixations and longer viewing times). Interview data provide additional support and insights. In sum, these findings contribute to understanding the complex and dynamic perceptions of online shoppers.